How to Use Analytics to Improve Your Meta Ads Campaign ROI
Clicks are just the beginning. Here’s how to use analytics to diagnose, optimise, and scale your Meta Ads performance—with Passion as your growth partner. We’ve already discussed using data in your marketing to make better decisions – but we want to get granular in this next article and discuss the importance of regularly reviewing your […]
Data Led Decisions – Using Data Effectively In Your Campaigns
How Data Can Be Used to Develop and Optimise Paid Ad Campaigns One of the main things we get asked by potential clients is how much money they need to spend on pay-per-click (PPC) budgets—and the answer is, it depends. Everything we do is based on data, and even though it’s simple enough to throw […]
Shopify and eCommerce SEO
Shopify SEO and eCommerce SEO have unique challenges and opportunities compared to traditional SEO for blogs, news sites, or service-based websites. While they share some common SEO principles, optimising an online store, particularly on a platform like Shopify, involves specific strategies tailored to the eCommerce space. Here’s a detailed look at the differences and how […]