YouTube Ads: Google Marketing Live 2025
Last month, we saw Google Marketing Live announce several new features centered around AI and performance optimisation for advertisers across Search, Creative, and even Measurement. Whilst this all seemed well and good, one key takeaway we got from this whole event was the importance of YouTube and Creative Video Marketing. Video has always been […]
How to Use Analytics to Improve Your Meta Ads Campaign ROI
Clicks are just the beginning. Here’s how to use analytics to diagnose, optimise, and scale your Meta Ads performance—with Passion as your growth partner. We’ve already discussed using data in your marketing to make better decisions – but we want to get granular in this next article and discuss the importance of regularly reviewing your […]
Data Led Decisions – Using Data Effectively In Your Campaigns
How Data Can Be Used to Develop and Optimise Paid Ad Campaigns One of the main things we get asked by potential clients is how much money they need to spend on pay-per-click (PPC) budgets—and the answer is, it depends. Everything we do is based on data, and even though it’s simple enough to throw […]
Google Ads Rolls Out Advanced Targeting for Performance Max
More Control Over Your Campaigns One of the biggest frustrations with Performance Max has been the lack of control over where and how your ads appear. With these updates, advertisers now get more precise tools to steer AI in the right direction. A major improvement is the rollout of campaign-level negative keywords, which is now […]
Google’s Latest Performance Max Updates
1. Enhanced Creative Reporting A major update is the introduction of new creative reporting tools. With this, advertisers can now see how individual creative assets (like images, videos, and text) perform across various channels. This is a game-changer because it offers a clearer picture of what resonates with your audience. For example, if certain images […]