How to Use Analytics to Improve Your Meta Ads Campaign ROI
Clicks are just the beginning. Here’s how to use analytics to diagnose, optimise, and scale your Meta Ads performance—with Passion as your growth partner. We’ve already discussed using data in your marketing to make better decisions – but we want to get granular in this next article and discuss the importance of regularly reviewing your […]
The Key Differences Between Facebook Ads and Instagram Ads
If you’ve ever run a Meta campaign and wondered whether to prioritise Facebook or Instagram, you’re not alone. While both platforms fall under the same Meta Ads umbrella—and are managed through the same dashboard—they operate very differently in terms of audience behaviour, content style, and performance patterns. Understanding these differences is crucial to getting better […]
Data Led Decisions – Using Data Effectively In Your Campaigns
How Data Can Be Used to Develop and Optimise Paid Ad Campaigns One of the main things we get asked by potential clients is how much money they need to spend on pay-per-click (PPC) budgets—and the answer is, it depends. Everything we do is based on data, and even though it’s simple enough to throw […]
Google Ads Rolls Out Advanced Targeting for Performance Max
More Control Over Your Campaigns One of the biggest frustrations with Performance Max has been the lack of control over where and how your ads appear. With these updates, advertisers now get more precise tools to steer AI in the right direction. A major improvement is the rollout of campaign-level negative keywords, which is now […]
Google’s Latest Performance Max Updates
1. Enhanced Creative Reporting A major update is the introduction of new creative reporting tools. With this, advertisers can now see how individual creative assets (like images, videos, and text) perform across various channels. This is a game-changer because it offers a clearer picture of what resonates with your audience. For example, if certain images […]
Google Expands AI-Powered Ad Image Editing
AI-Powered Image Editing: What’s New? Previously, Google introduced basic AI-powered image editing tools within its Performance Max campaigns, helping advertisers quickly adapt their images to suit various formats and placements. With this recent expansion, these capabilities are now available across a wider range of ad campaigns, including Search, Display, and Shopping. The expanded toolset enables […]