The Key Differences Between Facebook Ads and Instagram Ads
If you’ve ever run a Meta campaign and wondered whether to prioritise Facebook or Instagram, you’re not alone. While both platforms fall under the same Meta Ads umbrella—and are managed through the same dashboard—they operate very differently in terms of audience behaviour, content style, and performance patterns. Understanding these differences is crucial to getting better […]
The Significance of Threads Climbing the Download Charts and Its Potential for Business Growth
1. Threads’ Rapid Growth: Why It Matters Threads’ rapid ascent in download charts is a key indicator of its potential. The app offers a fresh take on microblogging and text-based conversations, challenging platforms like Twitter (now X) while building on Meta’s robust ecosystem. Its tight integration with Instagram gives it a massive built-in user base […]
Threads Users Can Now Add up to 20 Photos and Videos Per Post
More Room for Creativity and Storytelling One of the best things about social media is its ability to tell stories. But sometimes, a single photo or video just isn’t enough to capture the whole experience. With up to 20 media slots, you now have more room to get creative. Share a Journey: Planning a travel […]
Why Do Most brands Fail At TikTok?
Why Most Brand TikToks Fail TikTok’s algorithm rewards content that resonates with its users, prioritising videos that generate likes, comments, shares, and watch time. Yet, many brands struggle to create content that fits into this ecosystem. Here’s why: 1. Lack of Authenticity TikTok thrives on authenticity. Users expect real, relatable content that feels genuine rather […]