With a project of this nature, it is crucial for everyone involved to be onboard and trust the process, as it can be a lengthy endeavor, taking over six months to complete. For this specific project, we planned to simply capture as much footage as possible and allow the story to unfold naturally, as tends to be the best approach with documentary content. During preliminary discussions, we noted that Kam had been impressed with our content at ‘The Zone’, which combines personality with a polished finish for high-end clients, so we aimed to strike a similar balance with this project.

Once filming began, we quickly realised how little input would be required to accurately translate Kam’s truly unique personality. Where many new clients are understandably nervous, he was a natural on camera. With Kam’s vibrant energy and captivating presence, the story quickly began to take shape.

Projects such as Kam’s practice very rarely go as planned. Throughout such lengthy, complicated processes, problems arise, deadlines are missed, budgets overrun, and immense stress ensues. This was no different, so we had to be there to capture the range of emotions that come with such difficulties.

In Aug 2022, Kamran Rasul – Cosmetic & Aesthetic Dentistry opened it’s doors, and we began piecing together the story behind it. ‘The Build’ was released shortly after.

Following the completion of this project, Kam expressed his desire for us to continue working together and proposed a monthly retainer to create content for his social media platforms, given the success of ‘The Build.’