AI-Powered Image Editing: What’s New?
Previously, Google introduced basic AI-powered image editing tools within its Performance Max campaigns, helping advertisers quickly adapt their images to suit various formats and placements. With this recent expansion, these capabilities are now available across a wider range of ad campaigns, including Search, Display, and Shopping. The expanded toolset enables advertisers to customise images for different ad formats, improving the likelihood of capturing their audience’s attention.
Key Features of the AI Image Editing Expansion
1. Auto-Cropping for Optimal Fit
Different ad formats require different image dimensions. With Google’s AI-powered auto-cropping, advertisers no longer need to manually resize images for every placement. The tool automatically crops images to fit the specific ad format, ensuring that the most important elements of the image remain front and centre.
2. Background Removal
A cluttered background can distract from the key message of an ad. With AI-powered background removal, advertisers can instantly clean up their visuals. The tool identifies the main subject in an image and removes the background, creating a crisp, clear visual that better highlights products or brand elements.
3. Image Enhancements with Smart Adjustments
Google’s AI doesn’t just crop and clean up images; it also applies smart adjustments to enhance their overall appeal. The tool can automatically adjust lighting, contrast, and color to make visuals more vibrant and engaging. This level of automated optimisation means ads look their best without the need for intensive graphic design work.
4. Dynamic Asset Generation
Google’s AI capabilities now extend to dynamically generating new creative assets. By analysing the existing visuals and determining what resonates most with audiences, the AI can suggest and create new variations of images that might perform better. This automated testing process provides advertisers with valuable insights into what kinds of visuals drive the best engagement.
Why This Matters
By expanding its AI-powered image editing tools, Google is putting powerful creative capabilities directly into the hands of advertisers, regardless of their design skills. The ability to quickly create, edit, and optimise images means faster campaign launches and better-performing ads. With more time saved on editing and optimising visuals, advertisers can concentrate on strategy, messaging, and other high-impact activities that drive growth.
AI Creativity for the Win
Google’s expansion of AI-powered image editing to more campaign types represents a significant leap forward in creative flexibility and efficiency for advertisers. This update allows businesses to adapt their visuals to various ad formats without the need for extensive manual editing, resulting in faster, more effective campaigns. Whether you’re a small business owner managing your own ads or a large company running multiple campaigns, these enhanced creative tools provide an easy way to elevate your advertising game and achieve better results.
By leveraging Google’s AI capabilities, advertisers can now produce eye-catching, optimised ads with minimal effort, ensuring their campaigns are always at peak performance.
