More Room for Creativity and Storytelling
One of the best things about social media is its ability to tell stories. But sometimes, a single photo or video just isn’t enough to capture the whole experience. With up to 20 media slots, you now have more room to get creative.
- Share a Journey: Planning a travel diary? Now, you can post the entire day’s adventures – from the sunrise to the city lights – in one seamless thread.
- Step-by-Step Guides: For creators in niches like fitness, cooking, or DIY, showing a process in multiple steps is now easier. Each step can be broken down into its own photo or short video, giving followers a clearer, more engaging guide.
The ability to combine photos and videos means you can switch up the format to keep your audience engaged throughout the post. For instance, use a video to demonstrate a complex task, and photos to highlight the results.
Better Engagement with Detailed Content
The more content you can pack into a post, the longer your audience stays engaged. This feature encourages users to swipe through a post, providing multiple opportunities to catch their attention.
- In-Depth Product Showcases: Brands can now give users a more comprehensive view of their products. Show different angles, use cases, and even short clips of the product in action. The more details a potential customer sees, the more likely they are to connect and interact with your brand.
- Event Recaps: For events, whether personal or professional, a single photo often doesn’t do justice. With this update, you can now compile highlights into one post, creating a mini-album that captures the full experience.
Streamlined Sharing
Previously, sharing multiple moments meant creating multiple posts, which could flood followers’ feeds and disrupt the user experience. Now, everything can be consolidated into one post, making it easier for both creators and their audience.
- Less Clutter: By combining multiple pieces of content into one post, you reduce clutter on your profile and in your followers’ feeds. It’s a cleaner, more streamlined way to share stories without overwhelming your audience.
- More Impactful Posts: Since each post can now hold more substance, you don’t have to worry about deciding which photos or videos to leave out. This freedom allows you to create fuller, more dynamic posts that leave a stronger impact.
A Boost for Brands and Influencers
This update is particularly beneficial for businesses and influencers. The ability to share more content in a single post opens up new possibilities for marketing, promotions, and engagement strategies.
- Detailed Product Reviews: Influencers reviewing products can now create a full-fledged review post. They can showcase the packaging, highlight features, and even include a video demo – all in one post.
- Showcase User-Generated Content: Brands can use the extra space to feature user-generated content. A single post could include a variety of customer photos, building social proof and showing off how real people use the products.
Encourages More Authentic Sharing
People love authenticity on social media. With more photos and videos allowed per post, users can share a fuller, more realistic picture of their lives. It’s not just about showing a single ‘perfect’ moment anymore. Now, you can share the behind-the-scenes, the outtakes, and the little details that make life interesting.
The option to add up to 20 photos and videos per post on Threads is a game-changer. It gives users more creative freedom, brands more marketing potential, and audiences more engaging content. By allowing for richer storytelling and deeper connections, this update isn’t just about sharing more – it’s about sharing better.
